Book Review: Progaganda, By Edward Bernays

propaganda

BreakawayConsciousness
Zy Marquiez
January 20, 2016

“Bernay’s honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”
– Noam Chomsky

“Propaganda is the executive arm of the invisible government.”
– Edward Bernays

Propaganda is a tool widely used by those holding positions in many facets of society, from politicians, religious leaders, agents of the state to corporate brass.

Edward Bernays, whose magnum opus is Propaganda, is considered “the father of public relations. This particular book outlines in profound detail many aspects of how propaganda works. This book was originally published in 1928, and yet its effects can be still felt today.

This particular piece of work is dynamic because this book details how the mass manipulation of the human subconscious can place can take at unprecedented scale.

In a world where the propaganda vice-grip has reached unfathomable levels, knowledge of the form in which this takes place is not only imperative, but an individual responsibility.

Although glossed over by many, propaganda in its many forms – news, tv shows, songs, radio stations, advertisements, magazines, and more – has become an undeniable part of our societal structure.

Webbing the populace at will, this tool, and all its functions, have served to greatly increase the influence/power of most individuals and institutions spreading it.

As VigilantCitizen eloquently states:

“Bernay’s trailblazing marketing campaigns profoundly changed the functioning of American society. He basically created “consumerism” by creating a culture wherein Americans bought for pleasure instead of buying for survival. For this reason, he was considered by Life Magazine to be in the Top 100 most influential Americans of the 20th century.”1

Propaganda, in it of itself, is not negative per se. However, if lies are embedded within the messages being shared, then this tool can have very nefarious and wide reaching consequences for entire populations.

The book’s strength lays in showcasing the methods being studied by Bernays nigh a century ago, and how those methods were or might be employed.

Simply stated, if one wishes to understand how the rulers of our time operate and how they use and extend part of their power, then Propaganda is for you.

Personally, this book should be mandatory for anyone’s education. Only by knowing what you face and how it is employed can one learn how to overcome it.

To sum up this work, it is best to leave you with this Orwellian quote by Bernays:

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. …In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”

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Source

[1] http://vigilantcitizen.com/vigilantreport/mind-control-theories-and-techniques-used-by-mass-media/

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Other Suggested Reading

The Tavistock Institute – Social Engineering The Masses by Daniel Estulin
Mass Control – Engineering Human Consciousness by Jim Keith
Public Opinion by Walter Lippmann

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[Book Review] Tavistock Institute – Social Engineering The Masses by Daniel Estulin

tavistockinstitute

TheBreakawayConsciousness
Zy Marquiez
January 18, 2016

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. …In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”
– Edward Bernays

As a preamble, the Tavistock Institute was mentioned a long time ago by a blogger [and many thanks to them for bringing this up, since they are so vital to this abstruse topic], and that is how this subject came known to me.

Long story short, it was alleged that the Tavistock Institute actually ran at least one, if not many online forums in order for it to suppress and control where information went.  And anytime it went anywhere near them, those topics were swept under the rug promptly, which only made me want to research it more.  This is how this book/topic peaked my curiosity.

Social Engineering is one of those issues that plagues everyone in society, but that almost no one talks about, even in alternative media circles. There are many reasons for this.

For starters, the establishment does not wants its ways of steering, guiding, molding, and social engineering the masses to be known to the populace. That’s fairly straight forward. But more sinister is the fact that this type of brainwashing begins when one ins young, and by it being an everpresent aspect of life, people see many [most?] of these things that entail mass manipulation as normal.

Tavistock Institute – Social Engineering The Masses by Daniel Estulin is as disturbing as it is comprehensive in scope. The book is a veritable top-down crash course into many of the most powerful aspects of social engineering of society.

This book by Estulin details many of the most sophisticated tools in a way never before done in any book. This alone in and of itself is power, because it allows the incisive/inquiring individual to do their due diligence in seeing what’s what in this esoteric subject.

Various topics are discussed, and spearheading the lot include the Tavistock Institute, the Nazis, MK Ultra, Mind Control, Music, Media, the killing of JFK, Drugs, and much much more.

More incisively, it touches upon “social turbulence”, which is whittling down the population through a variety of modalities, with increasing intensity, to soften up a population and lead them into psychosis.

There is also the aspect of disassociation touched upon from many angles

Estulin covers how victimology, which “is premised upon the theory that individuals can be put through trauma by being exposed to shockingly visual accounts of violence” [notice the rise of violence in TV shows?], has made its way in society. Also noted is what role in how Wikileaks is part of the social engineering agenda, and how that directly ties to mass media.

Mass media’s control mechanism is definitely sifted through with a fine-tooth comb, as well as aspects of it such as “idiotspeak”, which is when the media oversimplifies complex subjects so much, and literally covers them only in one or two sentences, that it serves to dumb down the population. This is further implemented by no direct and thought-provoking discussion followed up. And when that does follow, it’s nigh always to suit some government/corporate agenda.

One unexpected, but vital component introduced by Estulin was the subject of music, and how it plays a role in the mental manipulation of the population. Although not exhaustive, it is quite a meaningful area that goes oft-overlooked even in the alternative media.

Science fiction, the work of H.G. wells, as well as many other authors/writers’ work is analyzed creating a merger that only strengthens the obviousness of the dilemma.

And anchoring all that, there is also an analysis of the subject of Edward Bernay’s and Walter Lippmann’s work with propaganda and public opinion.

There really are still many other subjects that get touched upon, most of which [if not all] are still in play, today, at this very moment.

This book by Estulin allows you to see this careful web of deception, manipulation and control that has been weaved over a mostly unsuspecting populace.

The main strength of this book is the veritable enormity of footnotes/references that allow those inquiring minds to see where he is coming from, whist leaving crumbs for those that wish to follow up on their own research.

Credibility is a vital, and credibility in a subject like this is even more so. Estulin has done an absolutely outstanding job in piecing this together.

This is a book that needs to be part of everyone’s library. Period. You need to know this stuff. Its not only being used against you, but your children, and future generations as well. Subjects covered in this book are way too important to gloss over.

You are implored because nobody else is looking out for your well being. And those that say they are, usually benefit greatly by ‘helping’ you. This book gives your mind range, and versatility in order to deal with what’s already here, and what’s worse, what’s coming.

Be mindful, because social engineering is nigh everywhere. No, that’s not exagerration, that’s a fact. This book makes that very crystal clear.

Buy it because you will not regret it.

Buy it because you need to know.

Buy this book because if you don’t, everything here will be used against you, your family, and kith/kin.

In the age of information, ignorance is no excuse. Especially when so much is on the line.

The choice is yours.